Since the booming popularity increase of the internet and e-sales, the jewelry business became a took a sharp turn and became a whole new ball game. Many who have adapted prospered, and many who have not suffered the consequences.
Before, buying jewelry could be a nightmare if you knew nothing of it. Your best bet was to listen to suggestions(which often times where in the best interest of the seller or individual giving them), or simply walk into a store and hope you will not be heavily overcharged. Thanks to the internet, you can browse though reviews of different jewelers to compare and check credibility as well as enlighten yourself on different products all from the comfort of a computer. However, how the online jewelry market will continue to grow is still a mystery as it is not at its prime yet. This is a question that even a Harvard Business school team along with the GIA(Gemological Institute of America) do not have the answer to yet.
One of the main factors that draws jewelry buyers to the internet market is customer testimonials. There is a huge difference between buying a $5.00 item or a six figure piece of jewelry online. These testimonials help because new buyers could either feel safe or back away from the online store depending on previous customers experiences. If someone bought a $600,000 ring and loves it along with the service, than someone else reading it will most likely do the same. A very important factor is loyalty from customers and for the brand, this is what keeps an e-store going.
A successful E-store, as a successful brick&mortar, must provide the best prices mixed with the best customer service and products in order to succeed. Although the internet allows next level service: the store is open 24/7, it’s never crowded, and you can forget about salespeople. Allowing you to take all the time you need to zoom and browse through the products and make good choices is definitely a plus for the internet.
The internet has lit-up the dim world of jewelry by educated consumers and giving them more freedom. Although, no one knows how the future will be for Jewelry E-commerce as it is relatively new and has yet to overtake traditional jewelry sales in total sales and in quantity. Even though consequences have come upon many who refused to use E-commerce in there favor.
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Christie’s, a jewel auction held in Paris, brought in the 2nd highest number in sales ever had in Paris by the company at $8.2 million. A 10.93 ct. flawless baguette VVS2 ring took the title of the highest sale at the show for $1 million. Christie’s had other beautiful pieces from the “French Princely Family” for sale such as $918,519 platinum and gold necklace with diamonds, and natural pearls along with a $763,046 Chaumet platinum ring with diamonds and sapphires.
Despite the great turnout Christie’s had in Paris, they are expecting to go above and beyond at there New York show by bringing in more than $20 million with there extensive collection of over 220 special items on June 10th. This one-day extravaganza will boast both colored and colorless diamonds along with natural pearls. Along with other jewels from Cartier, Tiffany&co, Van Cleef & Arpels, Bvlgari and others.
Likely top-sellers at this New York show are believed to be a Van Cleef & Arpels Necklace containing diamonds and sapphires, A Taffin rectangular-cut diamond ring, and a Leviev diamond necklace containing over 100 ct. of diamonds.
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Many different plastics and fibers are combined to create shape-shifting “smart materials” that morph when in contact with certain stimuli such as heat or water. An object will be scanned, then compressed in order to fit inside a 3D printer. The buyer would simply download it, print it out, and finally unfold it.
This new technology will revolutionize the way jewelry is worn and created. It is the future.
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Looking out for up and coming trends allows you to use them for yourself and create cool, original pieces. Keep your eyes peeled for these 5 trends.
1. Super-Geometric: incredibly precise detail incorporating strait lines.
2. Handiwork- 19th century style pieces also with great detail, resembling old photos.
3. Technical- The style you would find in instruction manuals. Since infographics were introduced, the simplicity of this style has become very popular.
4. Pragmatic- The website and digital app style with tons of colors and user-friendly options.
5. Retro-graphics- 1970′s-80′s style designs. Some thing you would see on a jazz-album cover.
It’s going to be a great year for designers as trends are going in 2 directions, vintage and contemporary. Use both of these to your advantage.
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Recently, Emerald jewelry had a gigantic boom in popularity in both local and international markets. This brings up another topic for wholesalers and buyers on where to buy the best, highest-quality emerald jewelry. I have your answer right here.
Emeralds from Egyptian mines have long been considered to be the best due to the fact that Egypt contains the first known emerald mines. Although, the known start date is not certain as there is a huge time gape, 300-2000 BC. Making the situation even more complicated, many different terms were used for emerald. Any green stone with a light glow was referred to as an emerald. The heaviest known emerald-mining was done between 330-1237 BC.
Brazil is currently the leading exporter of emeralds. Most of the emeralds mined in Brazil are exported to India to be turned into beads because there quality is no match to Colombian or even African emeralds. Africa(Zambia/Zimbabwe), Madagascar, The middle east(Afghanistan/Pakistan), Russia, Australia, Norway, and the USA. Experts agree that Colombian emeralds are the best quality but Zambian emeralds are the runner up.
Nowadays, It’s easy to find high-quality emeralds anywhere in the world with faster-than-ever delivery as long as they find the right supplier. Original designs and product excellency will shine light upon the future of both buyers and distributors.
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Pearls- These smooth, silky white spheres compliment today’s style in a classy and elegant way. Chanel and Nicole Miller recently used pearls in there new ads. Come see Tahitian and Akoya pearls paired beautifully with aquamarines and other beautiful gems this fall at Winterson.
Blue- Sapphires, Topaz, Spinel, Aquamarine. All beautiful stones boasting different shades of blue to keep you ready and beautiful for summer. Designers such as Chanel, Armani, and Dior are also making there products to match this blue fashion from the bold, electric blue to the dark and classy navy blue.
Bold- Balmain, Chanel and Nina Ricci are all boasting there beautiful pieces for the summer. Compared to last summer, the chunky big pieces are in style now.
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Thinking about creating jewelry? Try these for a change.
1. Do not throw away the cards your silk or nylon comes with, and save the leftovers.
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2. Recycle your metal scraps, you will do good for the environment and make some extra cash.
3.Get tax exemptions by re-selling materials
4. Always look for the best deals anywhere you can whether it be online or in store. (Promotions, Sales, etc.)