Social Media Marketing Troubles? Here are 12 great tips to get your jewlery e-business rolling

Getting a companies name out over the internet has been a gigantic problem lately for business owners both e-commerce and conventional. The growing popularity of internet and social media marketing has recently increased tremendously and made it harder than ever before for owners to get there internet promotion off the ground. Having online customers and traffic is crucial for a successful business and for it to stay open. Here are 12 great tips to increase your internet traffic and have your internet marketing increase in no time! Feel free to use all of them or mix and match to fit your particular business/industry.

1. Create organic growth by posting new info every day

2. Use pictures with your Facebook posts 

3. Use Social[Media] Buttons- Use buttons allowing your post to be shared on different social media sites by your followers. This will increase your traffic out of your reach and generate you more views.

4.  Start up a Launchrock Campaign- Launchrock is a free app that creates an email campaign. It allows your users to enter there email for a campaign and comes with custom social media widgets that will allow those enrolling to share it. You can keep track of all of this from the website.

5. Yopto Product Reviews-  Yopto is a free app that posts product reviews generated by users directly to your social media account helping to generate more traffic to your product pages and thus increasing sales.

6. Use easy and quick Micro content- People are very impatient nowadays, using a quick clip or a fast sound will greatly increase traffic and make your page look much more welcoming and exciting. Great apps for this are Vine and Soundcloud.

7. Do a Twitter Q&A- Have your clients ask you questions about your products on Twitter to get your name out.

8. Pintrest Treasure Hunt- get started now with this fun, free and easy social media site. Check out the link to get started http://bit.ly/1go0340.

9. Try using different titles in your social media to change it up.

10.  Simplify the sharing of your products for customers

11. Invest in an Infographic- It may be pricey, but will definitely work!

12. Make sure you have a Complimentary Board on your Pintrest Account- Link all your other social media with this board which will have all your most important info.

 

Many of these listed strategies have not been heavily used yet so you have a real chance to expand your business here!! Please let me know how these strategies worked out for you by leaving some comments.

 

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A stable, solid investment found at the bottom of Mt. Kilimanjaro

Tiffany&co. stated that Tanzanite is,  “most important gemstone discovery in 2000 years.” More and more is being known about the stones value and potential for the past 30 years ago. Skeptical individuals still wonder today if this gemstone found at the bottom of Mt. Kilimanjaro is truly a good investment or just another pebble among many. Tanzanite has it’s popularity and main marketplace in the USA, although, the recent spike in popularity in China and India mad the stones investment value greatly rise. In fact, it was always rising in value and popularity, so there was never really a time where Tanzanite could be called a bad investment.

Estimates show that merely 10 years or less is left before this stone could leave us due to the constant mining of its single location. As a result, both the supply and demand play in favor of the gem due to its decreasing quantity mixed with its increasing popularity.

The stone is definitely a solid investment for its rising reputation and constantly-increasing value. The obvious value and secure, solid ownership of this stone would definitely make it a better investment than the stock market. Even so, the 10-year mark was only estimated. Mining will grow along with interest, which will deplete the supply even faster. As of now, even though investments can never be 100% predicted, stacking up on some Tanzanite would be a really good investment according to all the factors.

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Excellent start to the year as Tiffany&co. profits soar

Announcements made by tiffany&co. indicated that sales grew to 13% for 2014′s first quarter and an extravagant 50% increase in the earnings.  Michael J. Kowalski, chairman and chief executive officer noted that sales of the classic pieces are continuing while the new pieces are picking up momentum.

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Gone, but never forgotten

Yesterday, 5/21/14, a dear member of the jewelry community whose absolute and utter passion for his work and great, friendly personality stood out like no other. Robin Rotenier, a Paris-born jeweler, had taken his own life according to various news sources yesterday in New York. Rotenier was know for his thorough, passionate craftsmanship found in all of his jewelry, especially his sterling silver cuff links which he made with absolutely amazing detail. Aside from his vast toy car collection complete with all sorts of cars and trolleys showcased in his office and his many great relationships with friends, Robin’s family meant the world to him. He spoke of his children in a way that shows true love like no other.

Rotenier was truly a diamond in the rough. Although there are shows coming up this weekend and everyone will be having a great time, we must not forget this great man who was one of us.

 

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Awesome ring idea to celebrate your marriage along with your birth

Envy overwhelms many when they see another person with a giant ring carrying a huge diamond. Nowadays, big rings with a giant center stone are becoming popular. Glistening birthstones have caught the fancy of many throughout history along with famous fashion collectors who believe that missing birthstone jewelry renders a collection incomplete. There are many cool ways to wear birthstones on rings, as they don’t need to be large to stand out. A few cool ways to go about this would be to mark an important date for the couple, have two stones on the groom’s ring marking the brides and the groom’s birth months. Another way would be to use the birthstones as accents, arrange them around the diamond. Finally, two birthstones can fill the heart or infinity sign to link the couple forever. Each one of these special stones has a deep meaning that looks beautiful attached to any ring.

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Several beautiful watches presented at Antiquorum break record

Beautiful Patek Philippe watches made up the top 4 highest grossing lots at Geneva’s Antiquorum watch show. A 18-karat yellow gold Patek Philippe Ref. 2499 Third Series set an auction world record for highest price paid for that reference at $522,700. Another beautiful timepiece, the Patek Philippe Ref. 5077, set another auction record for a Patek Philippe reference at $226,450. Overall this shows’ sale totaled just over $6 million. The by-lot number was 84% and the by-value number was 122%.

“It is clear from (the) results that the market for rare timepieces in excellent condition remains robust,” stated happily by Julien Schaerer, managing director and auctioneer at Antiquorum Geneva

 

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Is the vast popularity of using recycled gold morally correct?

Recycled gold and silver have been used by many ethical jewelers, heavily in North America, for many years. Using recycled silver may be the way to go as under 10 pounds are available monthly, gold however is a different story. Recycled gold is cheaper than using mined gold and therefore generates more profit. This is great in all but the problem is that jewelers think they are being “Eco Friendly” when in fact, the mining industry will continue to mine gold regardless of this recycling process or not and it does nothing to help these ethical mining communities. The reason that Fairtrade  gold is so expensive in the USA is because we have to import it from over seas. This is not only expensive but also inconvenient. We need to have these Fairtrade gold casting houses here in America to level the price and make it convenient for jewelers. This is already starting in England, casting houses are popping up and to do a cast in this ethically correct gold would only be $30 to a wedding ring cost. Fairtrade will be offering gold early this fall in North America because of its’ strong brand name and great reputation among clients. With its’ new program, it will be easy and free for smaller jewelers to sell fairtrade gold. This would benefit thousands of small time miners if we can get this program to become mainstream in North America.

We need to find a way to make Fairtrade/Fairmined gold more popular than recycled gold to make it cheaper for smaller jewelers who would want it.

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This lightweight, stylish, and inexpensive jewelry component will keep you looking absolutely gorgeous

A bead doesn’t have to be a pearl or some other semi-precious stone in order to keep you looking stylish. Nowadays, there are many beautiful acrylic beads that you can pick up without burning a hole in your pocket. Another important factor is that they are extremely lightweight, even the larger beads, and the holes come in all sizes for all stringing projects. You don’t have to use them for absolutely everything, although they are a great addition. If you are buying them online, make sure to look closely for imperfections in the picture, there are many crummy ones out on the market as well.

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As long as you know about it, your chances of being a jewelry crime victim can be greatly prevented

FBI agent Eric Ives claims that the best way to prevent jewelry crimes towards your business is to remain aware of possible threats. Don’t let the thought take over you, but just simply be aware. Although the overall number of crimes committed towards jewelers has fallen in general, some new tactics have been discovered; putting a GPS system under the car’s of owners and store managers and invading homes. Therefore, if you see a strange car parked outside of your house on certain days of the week following a pattern, then it would be a good idea to contact law enforcement. The popularity of home invasions recently increased among jewelers as it happened before among bankers. Some great tips to protect yourself would to be constantly mindful of your surroundings and keep a log book. Also, take a slightly different route home every now and then to avoid being followed by thieves.

Due to the recent heavy money laundering of the Kimberly Process certificates, tainted diamonds constantly enter the mainstream sale. This can fund terrorist and other illegal activities as diamonds are small items holding very large values. Mokhtar Belmokhtar, an Al-Qaeda terrorist, has been known to launder money through these precious stones. Agent Ives further mentions that the amount of law enforcement directed towards the Jewelry business is going to be greater now than ever before in order to regulate money laundering and buying diamonds second hand.

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New sea like stone all the hottest celebrities are rocking out

Megan Good, Catherine Winnick, Jessica Biel, Jill Zarin, and Angelina Jolie are all making this ocean colored rock the centerpiece for there jewelry, the aquamarine. The amazing clarity and versatility of this beautiful ocean-colored stone is the reason why it has brilliantly dazzled on the bodies of gorgeous Hollywood actresses time and time again. The amazing quality makes the stone able to be studded in any metal and comes in blue, green, or greenish blue. If you are going for the cool look, platinum or white gold would be the way to go. If you like colors, then gold would be perfect. adding diamonds to the design would increase its beauty tenfold.

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Address: 3750 E. Irvington Rd., Tucson, AZ 85714
Billing Agent: 650 South Hill Street, Suite 513
Los Angeles, CA 90014, USA
Phone: (213) 629-3030
Fax: (213) 629-3434
Toll Free: 1-877-GEM-SHOW
Web: www.jogsshow.com

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JOGS International Exhibits, LLC
3750 E.Irvington Road
Tucson, AZ 85714