With the almost overwhelming number of venues that make
up Tucson’s annual Gem and Mineral Society’s huge event, it’s almost easy to forget that each one represents another independent show-within-a-show. One of the largest is celebrating its 10th anniversary—JOGS Gem & Jewelry Show 2013, promoted and organized by Vitaliy Mayzenberg.
Located near Palo Verde and Irvington Road, near the interchange for Interstate 10, JOGS Gem & Jewelry is hosted within the Tucson Expo Center, a sprawling indoor space with four distinct wings and ballrooms; all situated on 25 acres of property and parking. Over the last 10 years, the Expo Center’s General Manager Scott Gardner has been instrumental in helping Vitaliy and Irene Mayzenberg realize their vision of creating a truly international show featuring buyers, designers and manufacturers from around the world; catering to the wholesale buyer who is looking for the best and latest in international jewelry trends.
Fortunately for Tucson, and all involved, each year sees that dream coming closer to fruition; and this year-their 10th anniversary demonstrates very well how Mr. Mayzenberg’s vision is nearing reality.
To help understand the appeal of the show, for both buyers and exhibitors, and how the envisioned growth has taken place; I spoke to several buyers and to a few exhibitors. Their reasons for returning year after year are sometimes surprising, but in the end, boil down to the essentials of good business.