10 ways to significantly improve returns at trade shows
Set daily leads and goals- Make sure your staff and your self have a daily goal for how many leads all of you want to acquire. Stress the importance of achieving this goal along with maybe giving prizes to those who go above and beyond.
Increase focus and pre-show and show events/promotions- Instead of giving gifts to everyone, let it be known that a special gift will be given to special customers. Those customers will come and spend time with you and will remember your booth among others at the show.
Gather only specific information- Find out specific information about your customers business tactics, such as who they cater to and where they are located. Include these details into the conversation to help you separate your hot/cold leads.
Make yourself interesting- Use different elements to make your booth look interesting and appealing to customers.
Show interest in customers- Start a quick conversation and ask questions before offering your product.
Make sure your trade show skills are on point- Memorize prices and product details along with proper approaches. Practice this with your team to build muscle memory.
Make sure your graphics are original and interesting- Everyone knows you’re selling jewelry, try to spice it up with something a little bit more interesting to make consumers draw you out from the rest. Also, put quick bullet points on your graphics as trade show attendees are known for there quick glances.
Keep up your appearance- Greet guests kindly, smile, walk around. Never let yourself or your staff sit down at trade shows. It will be very tiring at times but when you see your sales rise, you will see how worth it it is.
Keep track of Data- Bring tools with you that can be used to keep track of the data collected at the show. This data will be vital for you in making your next business move(s).
Do not loose your leads!- Keep track of your leads throughout the day. If you don’t have time throughout the day, then do it at night. All those interactions and faces can easily be forgotten with the constant heat of a trade show. The last thing you want to do is loose them.
8.2 million in Paris, going for 20 million in New York
Christie’s, a jewel auction held in Paris, brought in the 2nd highest number in sales ever had in Paris by the company at $8.2 million. A 10.93 ct. flawless baguette VVS2 ring took the title of the highest sale at the show for $1 million. Christie’s had other beautiful pieces from the “French Princely Family” for sale such as $918,519 platinum and gold necklace with diamonds, and natural pearls along with a $763,046 Chaumet platinum ring with diamonds and sapphires.
Despite the great turnout Christie’s had in Paris, they are expecting to go above and beyond at there New York show by bringing in more than $20 million with there extensive collection of over 220 special items on June 10th. This one-day extravaganza will boast both colored and colorless diamonds along with natural pearls. Along with other jewels from Cartier, Tiffany&co, Van Cleef & Arpels, Bvlgari and others.
Likely top-sellers at this New York show are believed to be a Van Cleef & Arpels Necklace containing diamonds and sapphires, A Taffin rectangular-cut diamond ring, and a Leviev diamond necklace containing over 100 ct. of diamonds.
Several beautiful watches presented at Antiquorum break record
Beautiful Patek Philippe watches made up the top 4 highest grossing lots at Geneva’s Antiquorum watch show. A 18-karat yellow gold Patek Philippe Ref. 2499 Third Series set an auction world record for highest price paid for that reference at $522,700. Another beautiful timepiece, the Patek Philippe Ref. 5077, set another auction record for a Patek Philippe reference at $226,450. Overall this shows’ sale totaled just over $6 million. The by-lot number was 84% and the by-value number was 122%.
“It is clear from (the) results that the market for rare timepieces in excellent condition remains robust,” stated happily by Julien Schaerer, managing director and auctioneer at Antiquorum Geneva
Important Diamond Industry event in Las Vegas will feature an amazing celebrity guest to perform
The Four Season’s Las Vegas hotel will house the sold out Diamond Empowerment fund’s Diamonds in the Sky Gala on May 29 headlined by music superstar Chaka Khan. 6:30 PM will mark the start of the festivities all in honor of Botswana’s president Seretse Khama Ian Khama along with the government of Botswana for receiving Global Diamond Industry Achievement Award all while keeping in mind all the benefits diamonds have on the world.
Superstar Chaka Khan has captivated the world with her superstar talents and made hit in 8 different music genres: R&B, jazz, pop, rock, gospel, country, classical and dance. Ten #1 top charted songs have come out of her 22 albums. in 1999, she started her own organization called the Chaka Khan foundation, which discovers different routes to help women and children in need.
Hip-hop legend and businessman Russell Simmons,co-founded the Diamond Empowerment fund along with other diamond industry leaders in 2007 to uplift the diamond community. Sponsors of this high level event include: Tiffany & Co., The De Beers Group of companies, KGK, Le Vian corp. and others.
Christie’s Auction blows Sotheby’s Auction out of the water by setting a new world record
Sotheby’s Geneva Show brought in a whopping $141 million dollars from there auction setting the world record for most money made during a jewelry auction. Overnight, Christie’s Magnificent Jewels sale on May 14 blew this number out of the water by bringing in an out-of-this-world $154 million. The main attraction at this spectacular show was a 13.22 ct. flawless, pear-shaped blue diamond that drew in $24.2 million. The Stone came with a special letter from the Gemology Institute of America stating that is was the largest fancy, blue diamond that the lab has ever laid eyes on. Jewelry specialist Jean-Marc Lunel described the rock as “almost a dream” due to its heavenly clarity and purity. Harry Winston, a Swatch group-owned retailer, purchased this diamond at the show and renamed it “Winston Blue.” This is a great addition to the collection along with the 101.73 ct. “Winston Legacy,” a D flawless stone that the Swatch-group retailer purchased at last years show for $27 million. The sale for this fancy blue diamond scored another record for the show while selling the stone at $1,799,953 a carat, which is the largest amount ever for a blue diamond. The overall price however falls just below the price paid for the blue diamond at Wittelsbach in 2011, 35.56 ct. for $24.3 million. Other extravagant stones at Christie’s auction brought in $21.93 million.
Jaeger-LeCoultre Comes to TimeCrafters Boasting it’s amazing new collection
Jaeger-LeCoultre will be showing off its new Hybrid Artistica collection at TimeCrafters, a show boasting luxury watches, May 15-18. The collection was first introduced in Geneva at the SIHH show, now it is at TimeCrafters for there New York premier, next the Shanghai Int’l Film festival, then London for the Masterpiece Fair, and finally Hong Kong for the Watches and Wonders show. This unique new collection boasts 12 exquisite, exceptional timepieces featuring exclusive watch craftsmanship combined with outstanding artistic ideas. The company stated, “Each of the 12 models in the Hybris Artistica collection represents an unprecedented blend of design, technical construction, watchmaking art, and exquisite craftsmanship to achieve the point of equilibrium that dramatically expresses [Jaeger-LeCoultre’s] mastery and style.”
Pictured: The Master Gyrotourbillon I, one of the fine timepieces in this extravagant collections
Beautiful Kashmir Sapphire sets an auction world record at a whopping 28-ct
A marvelous 28.18 ct. Kashmir sapphire sporting beautiful emerald cuts sold for a hefty $5.1 million. 32 tapered baguette diamonds surround the sapphire on a extravagant ring. The head of Sotheby’s jewelry department in New York, Gary Schuler, was also in awe, as he stated, “With its exceptional quality and deep color, I knew as soon as I saw it that the stone had the potential to reach historic heights.” The beautiful stone achieved a world record of $180,731 per ct., which is more than every before for a sapphire. The funds used for the sale of this exquisite piece will be given to charity. The auction also contained 15.23 ct pinkish/orangish diamond for $6.1 million, a 36.53 Colombian emerald, aka “el Dorado,” took in over $2.1 million and jewelry from the famous entertainer Eydie Gorm’s estate sold for $2.2 million.
Sotheby’s sells a rare brilliant, beautiful stone for $16 million
Sotheby’s broke there own record this year compared to there 2011 Geneva show by selling there brilliant 100.9 carat daffodil-yellow diamond ring for $16 million dollars. This beautiful piece, called “Graff vivid yellow” brought in more money more than the 110 ct. “Sun drop” yellow diamond which brought in $12.3 million dollars at there 2011 show. David Bennett, chairman of Sotheby’s Switzerland and the jewelry department for Europe and the middle east, claims that its immense size and outstanding color gave the Graff vivid yellow it’s hefty price tag. This yellow stone also set the record bringing in $141 million for the auction, a record for any jewelry auction as of today. Other magnificent stones sold at the show include a internally flawless d 25.32 ct. diamond priced at $5.5 million and a marvelous 12.07 ct. pink diamond ring let go for $6.04 million.
JOGS Celebrating its 10th anniversary
With the almost overwhelming number of venues that make
up Tucson’s annual Gem and Mineral Society’s huge event, it’s almost easy to forget that each one represents another independent show-within-a-show. One of the largest is celebrating its 10th anniversary—JOGS Gem & Jewelry Show 2013, promoted and organized by Vitaliy Mayzenberg.
Located near Palo Verde and Irvington Road, near the interchange for Interstate 10, JOGS Gem & Jewelry is hosted within the Tucson Expo Center, a sprawling indoor space with four distinct wings and ballrooms; all situated on 25 acres of property and parking. Over the last 10 years, the Expo Center’s General Manager Scott Gardner has been instrumental in helping Vitaliy and Irene Mayzenberg realize their vision of creating a truly international show featuring buyers, designers and manufacturers from around the world; catering to the wholesale buyer who is looking for the best and latest in international jewelry trends.
Fortunately for Tucson, and all involved, each year sees that dream coming closer to fruition; and this year-their 10th anniversary demonstrates very well how Mr. Mayzenberg’s vision is nearing reality.
To help understand the appeal of the show, for both buyers and exhibitors, and how the envisioned growth has taken place; I spoke to several buyers and to a few exhibitors. Their reasons for returning year after year are sometimes surprising, but in the end, boil down to the essentials of good business.
JOGS Winter Show 2013 Registration Now Open!
JOGS Tucson Gem & Jewelry Show February 1-12, 2013 Wholesale/Cash & Carry!
The Event You Can’t Afford to Miss!
Always pay less for merchandise at the Tucson Show!
Register and Print your badge!
Invite Your Friends! *Wholesale Buyers Only
US Largest Amber Jewelry Pavilion
Silver & Designer Pavilion
Southwestern/American Turquoise Pavilion
Gem & Mineral Pavilion
Indonesian Jewelry Group
Hong Kong/China Manufacturers
Thailand Jewelry & Gemstone Dealers
Mexican Jewelry Designers
African Group: Gemstones/Roughs
Nepal Jewelry & Crafts Group
Native American Artist Group
200 Jewelry Beads Classes & Seminars
FREE Champagne Brunch Buffet
1-2pm Daily February 1-12, 2013 Register and Receive FREE Daily Passes *For Qualified Buyers Only