In the world of jewelry retailing, there is a huge variety of choice, and a myriad of price points to consider. At the annual JOGS Show every February in Tucson, the world’s buyers find ample selection. For those buyers looking to purchase ‘fashion’ jewelry, but hoping to avoid the label and quality of ‘costume’ jewelry, there are few design houses equal to Joryel Vera.
Taking pride in keeping their designs affordable to a wide swathe of the market, while maintaining impressively high standards, this firm is one to watch. Wholesale jewelry for the mass market, designs suited to ‘fine’ jewelry, using premium affordable materials.
In this video, we learn about those steps which are taken–higher grade semi-precious stones, thicker rhodium plating, sterling instead of white gold–and the thinking behind their 11 separate lines of jewelry.
About the JOGS Gem & Jewelry Show in Tucson, Arizona
The JOGS Tucson Gem and Jewelry Show is one of the U.S. best selling event year after year – and one of the top markets in the country. This exciting gem and jewelry show event draws buyers from all over the world – tens of thousands of qualified buyers worth millions with serious purchasing intent. Many of these buyers are hard to find and hard to reach but they will come to this event which is one of the most dynamic gift shows and markets in the world. They want new products, great prices, exciting artists, unique resources and innovative ideas they need to set their businesses apart.