The “B” collection by luxury brand Gumuchian is an 18 kt yellow gold collection including bracelets, earrings, pendants, rings and different honey-bee charms. This collection was made in honor of the deteriorating honey bee population. The offset yellow gold complements the diamonds in the honeycomb-shaped links. A portion of the profits will be donated to Honeylove.org, an organization that supports bee keeping. Sources show that 1/3 bites of food have in some way come in contact with bee pollen.