10 ways to significantly improve returns at trade shows

Set daily leads and goals- Make sure your staff and your self have a daily goal for how many leads all of you want to acquire. Stress the importance of achieving this goal along with maybe giving prizes to those who go above and beyond.

Increase focus and pre-show and show events/promotions- Instead of giving gifts to everyone, let it be known that a special gift will be given to special customers. Those customers will come and spend time with you and will remember your booth among others at the show.

Gather only specific information- Find out specific information about your customers business tactics, such as who they cater to and where they are located. Include these details into the conversation to help you separate your hot/cold leads.

Make yourself interesting-  Use different elements to make your booth look interesting and appealing to customers.

Show interest in customers- Start a quick conversation and ask questions before offering your product.

Make sure your trade show skills are on point- Memorize prices and product details along with proper approaches. Practice this with your team to build muscle memory.

Make sure your graphics are original and interesting- Everyone knows you’re selling jewelry, try to spice it up with something a little bit more interesting to make consumers draw you out from the rest. Also, put quick bullet points on your graphics as trade show attendees are known for there quick glances.

Keep up your appearance- Greet guests kindly, smile, walk around. Never let yourself or your staff sit down at trade shows. It will be very tiring at times but when you see your sales rise, you will see how worth it it is.

Keep track of Data- Bring tools with you that can be used to keep track of the data collected at the show. This data will be vital for you in making your next business move(s).

Do not loose your leads!- Keep track of your leads throughout the day. If you don’t have time throughout the day, then do it at night. All those interactions and faces can easily be forgotten with the constant heat of a trade show. The last thing you want to do is loose them.

 

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